Ulrika Björklund

Ms Bjorklund holds a master’s degree in Education from the University of Derby. She served as Academic Director of Hotel Institute Montreux (HIM) from 2013 to 2023, having successfully authored key developments for the overall development and positioning of this brand globally.  Ms Bjorklund has extensive experience in the hospitality industry, managing hotels and resorts in Europe, the United States, and the Caribbean.